Ideas Wanted

The Tourism Promotion Area (TPA) was established by the lodging industry to increase overnight stays in Snohomish County. With funding in place, the TPA is looking to support new ideas and events that bring loads of life and overnight lodging to the county with a new grant program. 


Come One, And All

This program is open to applications from public, nonprofit or private entities with a demonstrated ability to accomplish the proposed project. Bring your big ideas to Snohomish County.  The Board meets the third Tuesday of each month at Willis Tucker Park in Snohomish and applications need to be submitted by the first of that month in order to be presented to the Board.

Your Creativity is the Limit


Some projects in our region that we know to be successful include a focus on outdoor recreation, sporting events, conventions and tradeshows, festivals, niche conferences and concerts…but that's not all. Chances are you've got an idea for something we haven't even thought of yet.

We're A Bit Different


The TPA Grant differs from other lodging grants offered by Snohomish County because we may fund, at our discretion, a range of expenses beyond just marketing and promotions. 

TPA funds may include community development programs, bid fees, officials’ fees, conference/convention or trade show costs, transportation costs and more. Previous median project funding has been $40,000. The TPA generally does not support administrative or personnel-related costs, and projects are one-year funding unless otherwise indicated.




August 3, 2017

Schack Art Center Glass Studio Expansion Project - Fall 2017

The Schack Art Center houses the only public access hot shop between Seattle and Canada.  They serve professional glassblowers of all ages, and train students 14 and older to blow glass.  They have been approved for funds to help with an upgrade to their high demand glass studios.  They will be removing the office in the hot shop to increase artist work space and accommodate a fourth annealer and lockers.  With minimal demolition/construction the hot shop square footage can be optimized to accommodate larger professional teams, artists creating larger scale works, and larger classes.  They will also be installing windows in the Flame & Kiln Studio and relocating the hot shop office (with IT) to the Flame & Kiln Studio.


August 2, 2017

Evergreen Speedway Repaving Project- October 2017

Evergreen Speedway is located on the Evergreen State Fairgrounds in Monroe.  The Evergreen Speedway has been in continuous operation since 1954, and is Washington's only NASCAR sanctioned track.  The original paved surface of the 3/8 mile track from the early 1960's is still in place and a complete repaving of the track will increase weekly participation and attract new multi-day racing events.  There will be complete removal of the existing pavement, and regrinding and setting sub surface with polymer substance for water control, complete re-pavement and addition of 4 degrees of banking, plus driver safety run off barriers on the edges of oval surface.  The re-paving project will be completed within 10 business days from the start date.


Jun 26, 2017

spartan beast, super and kid's race- september 16-17, 2017

The Spartan Beast Race will be held September 16-17, 2017 at the Meadow Wood Equestrian Center in Snohomish.  The Beast will test not only your endurance, perseverance and grit, but also your mind.  This race is 12-14 miles in length and packs more than 30 signature Spartan obstacles. Spartan will also be hosting the Sprint and Kid's Race that same weekend.


Plan Your Event

Located in northwest Washington State, Snohomish (sno-HOH'-mish) County is nestled between the sparkling blue waters of Puget Sound and the rugged, snow-capped peaks of the Cascade Mountains.

Just 12 miles north of Seattle, less than 100 miles south of Vancouver, BC and a short ferry ride away from the San Juan Islands or Olympic Peninsula, Snohomish County is ideally situated for playing host to spectacular events like yours. We have some of the most beautiful scenery in the world, a unique natural habitat that provides unlimited opportunities for outdoor recreation, and a host of venues for all types of events. Combine this with our complement of attractions, food, and lodging options, and it's the perfect place for your great idea to call home.

The Snohomish County Tourism Bureau is here to help:

Sports Events & Venues:

Tammy Dunn, Sports Development Director

425-348-5802 x102

Association, Tour & Travel Groups

Brad Zorich, Group Sales Manager

425-348-5802 x106

Snohomish County Tourism Bureau

888-338-0976 toll-free
425-348-5802 phone

1133 164th Street SW, Suite 204
Lynnwood, WA 98087

Corporate, Social, Military, Educational, Religious and Fraternal Groups:

Ernest Matthews, Jr., Group Sales Manager

425-348-5802 x 107




The purpose of these funds are to grow our tourism economy through visitor spending in Snohomish County by encouraging overnight stays. In turn, this will also increase retail, restaurant, transportation, attraction and other local spending. Annually, the travel industry generates more than 10,000 jobs and over one billion dollars in direct visitor spending in our County.

For our general and application requirements, please see Requirements tab above.

Eligible Expenditures

These funds are made available through the support of Snohomish County Lodging Businesses. For every applicable occupied room night, guests are assessed a small fee that is returned to Snohomish County. Pursuant to RCW 35.101 and Snohomish County Ordinance 10-112, revenue collected from this assessment must be used for activities and expenditures designed to increase tourism promotion and convention business, including but not limited to advertising and marketing materials, marketing and publicizing events, community development programs, bid fees, conference/ convention or trade shows, transportation costs, operation of a tourism destination marketing organization or otherwise distributing information for the purpose of attracting and welcoming tourists to Snohomish County that result in overnight stays. Alcohol is not an eligible TPA expense.

Who Can Apply?

The program is open to applications from public, non-profit or private entities with a demonstrated ability to create overnight stays for Snohomish County hotels.  Applications are due by the first of each month in order to be presented at the monthly meeting held on the third Tuesday of the month.

What we’d like to see more of:

  • Events in the hotel off-season
  • Conventions & Conferences
  • Large Sporting Events like the X-Games and Terracross
  • Creative Multi-Day Events Focused on Overnight Stays


Location: All projects must take place within Snohomish County limits. Reasonable proximity thereof and/or produce overnight stays at lodging properties within Snohomish County.


Acknowledgment: Any published collateral produced as a result of this funding shall prominently feature the following credit: Sponsored by the Snohomish County Tourism Promotion Area Fund.


Legality: All proposed projects must comply with the laws of the Federal Government, State of Washington, and Snohomish County.


The project applications are due the 1st of each month, and must address the following specific areas:


  • Eligibility: Each applicant will concisely define the service to be provided and to demonstrate how it will do so. The project will be in compliance with state statutes and County ordinances governing the use of Tourism Promotion Area Funds, and will support the strategies in the 2018-2022 Strategic Tourism Plan.


  • Project Summary: The applicant will submit a scope of work, which describes the project in detail. Special consideration will be given to projects that result in overnight stays during off-season: January to May and September to December, as well as multiple hotel impact within the County.


  • Promotion & Marketing Plan: Will include a description of the plan to advertise, publicize, and distribute information for this project. Description should include who will be developing the marketing materials or promotions.


  • Time Line: The scope of work will include a time line indicating when each task will be undertaken and/or completed. Project funding is typically annual, multiyear projects will need to reapply each new calendar year, as needed.


  • Budget: The project budget will include both revenue and expense categories; all income (including in-kind) will be broken out by amount and source, and expenses will be itemized. (In-kind donations and matching amounts must note how the line item was calculated or estimated).


  • Reimbursement: TPA support for funded projects is provided on a reimbursement basis.  Proof of

         payment must be shown before reimbursement can be made by the County.


  • Reporting: Each funded project applicant will be required to submit a final report and invoice at the end of the project, and may be required to submit periodic progress reports during the course of the project. The final report will include tourism impacts including number of hotel room nights generated by the event. (Final report must be submitted no later than December 31, of the year project takes place.)


  • Contact Person: Each project application will designate a primary individual as the contact for the project. This individual will be the primary representative in dealings with the County.


  • Hotel References: Each project application will include the contact information from representatives of two lodging establishments located within Snohomish County; these contacts will serve as a reference for the project benefit to the lodging industry.